Full Job Description
About The Hut Group
THG is one of the world’s largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in-house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today.
With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious – we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.
Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.
About the Division – THG Beauty Brands
With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Illasmaqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do – whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.
About the Role
Reporting into the Head of Social Media, the YouTube Manager will help ideate, plan and execute our YouTube strategies across our portfolio of own brands; Illamasqua, Eyeko, Grow Gorgeous, Christophe Robin, Perricone MD, ESPA, Ameliorate, Mama Mio and Mio. At THG, we encourage and promote growth and exploration within your role and as such, the below gives only a summary of the role remit:
Take overall creative and technical ownership of social platforms, specifically YouTube
Develop the overall organic YouTube strategy, working closely with social, brand, paid social, content and SEO team to ensure best practise
Utilise your own knowledge and share best practise of YouTube with teams across the division
Oversee creative channel development including research, content creation, execution and reporting
Stay up to date with wider digital and social industry trends and act as key point of contact for YouTube within the team
Run and manage several YouTube accounts end-to-end, ideation to execution, for the Beauty Brands division
Ideate and plan YouTube help, hub and hero content and organise the content calendar for the channel
Manage the channel budget
Work closely with Head of Social Media to set the overarching long term strategy for the YouTube channel
Liaise with social team to cross-promote the YouTube channel in fun and engaging ways for each specific social platform
Liaise with brand team to incorporate YouTube channel content with brand campaigns and new product launches/campaigns
Liaise with influencer team to identify and activate the right talent for the channel
Liaise with paid social team to promote the channel through VDAs
Work with paid social team to remove product ads from the organic channel and increase average view time for the channel
Liaise with content and SEO teams to ensure all copy, titles and metadata is full optimised for YouTube search
Work with Studios creative teams to ensure channel design is optimised and on brand
Work with Studios social video and production teams to ensure all video is edited correctly for the YouTube channel
Work with PR team to ensure brand building YouTube content is carefully and strategically placed with media partners to increase overall reach and traffic to the YouTube channel
Work with brand and commercial teams to sell space and sponsorships for brand-building content
Report channel growth in a clear, concise way for non-social-native teams to understand how the channel can grow
Be the point of contact for all things YouTube, including industry movements and trends as well as platform features
Grow channel subscriber base
Grow channel average view time
Grow channel engagement
Ensure channel Impressions CTR remains between 2-10% as a minimum
Experience running a YouTube channel – camera-facing and under the hood
Excellent communicator and team player, with the ability to manage multiple projects at one time
Attention to detail and good organisation skills
Demonstrate a clear passion for the beauty industry, inclusivity and social media
Unfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven’t heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.